I think the big question is: Who do you work for? What change you want to create with your work?
When your work is about someone else’s transformation, you have no way but try to reach them.
Tell them you understand how they feel, show them a new vision, a new way of being and doing and invite them to walk there together. You are asking them to take your hand. But your hand is a giving hand. In other words, you are asking to be able to give. You are asking and receiving and the person who will give to you is also going to receive.
You are doing something sacred. You are doing it not for only for yourself but for the other person that you want to serve.
People are online. They are filling out their time, trying to entertain themselves when other things in their life is not maybe so much fun. They are reading and watching a lot of content and they will keep on doing that and sustain their not-happy living with this additional life support. (one of them)…. unless they receive the invitation, they SEE, they act. You can be the one who starts this. Your action, your words, your presence. You do it for them, not for yourself.
I am saying it but for me it also takes practice and i am working on it.